Brown Jordan opens flagship showroom in Manhattan

Luxury outdoor furniture brand Brown Jordan has opened its new flagship Manhattan showroom in the New York Design Center at 200 Lexington Ave. The 6,600-square-foot space encapsulates a new vision for the brand that celebrates its history while introducing the interior design and architecture communities to new colorways available through the showroom, according to a news release.

The new space, designed by Barbara Reimelt of The Ninetynine Group, is designed as a fully immersive experience for buyers.

Visitors will be able to experience and explore Brown Jordan’s wide range of designs, fabrics and finishes at the inspired new location.

“With the opening of our new showroom at the New York Design Center, Brown Jordan officially plants a flag firmly into the epicenter of the design industry,” said Gene Moriarty, chief executive officer of the St. Augustine, Florida-based company. “This marks the beginning of Brown Jordan’s biggest and brightest chapter in our almost 80-year history. We’re not only offering never-before-seen exclusive interpretations of our iconic designs, but over the next several months, we will begin rolling out multiple new collection introductions and expanding our list of best-in-class design partners. Brown Jordan has always been at the forefront of outdoor luxury, and that message is about to get a whole lot louder.”

Designed by Barbara Reimelt of The Ninetynine Group, the showroom is a fully immersive experience that infuses imagination, creativity and the unexpected.

“I like to create environments that speak to the sensibility of the products to bring consistency in the messaging of the design and brand ethos,” Reimelt said. “Here, my main inspiration for the showroom design stemmed from the beautifully curved lines of the Walter Lamb chair. With a total of 12 different collections featured throughout the showroom, it was important to create spaces within that felt like distinct cocoons for each of the collections without impeding the movement throughout. The flow of the showroom intentionally creates an invisible guide that allows you to experience the spaces in a way that seamlessly propels you from one to the next.”

A large-scale, wisteria vine-covered pergola was inspired by a gazebo at Longhouse Reserve in East Hampton, New York.

In honor of the opening, the new space features exclusive designs by many of the brand’s design collaborators, including Walter Lamb, Richard Frinier and John Caldwell, in addition to recent award-winning collections by Ann Marie Vering and Toan Nguyen. A museumlike display showcases the “First Chair Ever Made,” Morning Glory created in 1945 in Pasadena, California.

The dominant design influence for the flagship showroom is Brown Jordan’s 1948 Walter Lamb Bronze collection, specifically the curves of Lamb’s iconic S-shaped lounger. These graceful lines are echoed in rounded walls throughout and in dramatic, large-scale sculptural elements that divide the space. The latter are lacquered in a new pomegranate-inspired color called Almandine and embellished with the brand’s logo in burnished bronze.

An outdoor kitchen/bar setting welcomes design professionals to envision and create unique outdoor entertaining rooms.

Other notable design details include:

A pair of large-scale decorative screens inspired by iconic designer Hall Bradley’s 1967 Calcutta collection provide a striking entrance to the showroom. Each screen is constructed from 16 Calcutta chair backs fabricated in aluminum, welded together, then sanded, buffed and polished. This inventive interpretation of a signature design element showcases Calcutta’s cast-metal bamboo pattern.
A large-scale, modernist wisteria vine-covered pergola creates a show-stopping cocoon that brings the outdoors in. It was inspired by the architecture and geometry of a gazebo at Longhouse Reserve in East Hampton, New York.
An array of 14 award-winning chairs are posed on a sinuous, elevated two-level display that mimics the curves of Walter Lamb’s S-shaped lounger. These instantly recognizable designs are fabricated in unexpected mixes of color and material that inspire new ways to spec luxury outdoor furniture.
A dedicated Brown Jordan outdoor kitchen/bar setting welcomes design professionals to envision and create unique outdoor entertaining rooms that extend beyond the furniture.
(Brown Jordan kitchens are manufactured in America by Danver Stainless Outdoor Kitchens.)
Living green spaces feature large-scale concrete planters handmade by Opiary Studio in Brooklyn, New York. Organically shaped matte black Terrainers that are big enough to stand in and clusters of oversize matte white saucers are planted with moss and succulents and complemented by Opiary’s otherworldly standing lamps and spirelike Hoodoo sculptures.
The showroom is illuminated by celebrated designer Kelly Wearstler’s lighting collection.