Products

Led by Jaimee Seabury, Williams-Sonoma, Inc.’s Vice President of Strategy and Business Development, the GreenRow team worked in close collaboration with craftspeople in the U.S. and globally to design and develop products for the new brand. “GreenRow is focused on creating modern heirlooms by combining bright colors and thoughtful details into sustainable materials,” Seabury explained. “In addition to designing into a timeless aesthetic, we also committed to utilizing sustainable manufacturing practices and teaching our customers how to care for our products in order to ensure their longevity.”

Influenced by architects and artists of the 1970s, the Spring 2023 Collection includes an
assortment of furniture, upholstered sofas and chairs, dining and bedside tables, credenzas,
lighting and more. Modernized for the upscale American market today, the collection features an
overstuffed puffer, rounded velvet sofa, concrete nesting tables in organic shapes and several
chairs including a belted, leather slingseat dining chair. Polished concrete, walnut, velvet, soft
leather and linen are some of the materials in application.

Like the iconic luggage piece which shares its name, Universal Furniture and Coastal Living’s new Weekender Collection channels relaxation and a sense of retreat. But rather than just the traditional two days of freedom, Weekender brings the spirit of comfortable and unhurried ease into the home the whole week through.