Farrow & Ball debuts Dead Flat super matte paint finish

Paint and wallpaper maker Farrow & Ball is unveiling what it calls “its most revolutionary finish to date”: Dead Flat.

Dead Flat is the brand’s most matte finish and is suitable for walls, woodwork and metal. The finish has just a 2% sheen, which dramatically minimizes light bounce, so the eye only sees color from every angle, according to the company. Not only does this increase how rich the color appears, it also minimizes imperfections.

The company says the Dead Flat finish is particularly striking with darker paint shades.

“Dead Flat is a unique combination of truly fantastic features: it’s matte, durable and multisurface. The super matt quality has the incredible effect of making our colors look even richer, especially the darker shades. We’re thrilled to launch this exciting new finish, and I can’t wait to see it transform our customers’ homes all over the world,” said Charlotte Cosby, creative director at Farrow & Ball, based in Dorset, England.

The new Dead Flat formulation, which includes what the company says is a “breakthrough ingredient,” has been refined by the technical experts at Farrow & Ball over the past five years. The paint is scuff-resistant, washable and wipeable. Like all Farrow & Ball finishes, Dead Flat is also water-based and low odor. It contains only trace VOCs, according to the company, and is available across the company’s 132-color palette.

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