Gail Doby firm rebrands as Pearl Collective
Denver-based Gail Doby Coaching and Consulting, which provides business guidance and coaching for interior designers and firms, has rebranded as Pearl Collective.
“As business coaches and consultants, we help companies embrace the metamorphosis that occurs as they grow and expand. We renamed our organization to reflect who we’ve become since we were founded in 2008,” said Gail Doby, co-founder of Pearl Collective, in a news release. “Over the years, we matured, refined our programs and expanded our resources, adding new offerings and more master coaches. Collectively, these changes transformed us and, ultimately, our brand. We chose Pearl Collective, in part, because it better represents that metamorphosis and the collaborative nature of what we do.”
Erin Weir, co-founder of Pearl Collective, added, “While we’ve always looked at our clients’ journey holistically, we’re able to do that better now than ever before. The new branding reflects our collective ability to serve our clients and to help them understand, grow and transform every aspect of their business, from fees to staffing to establishing a senior leadership team to earning what they’re worth. Pearl Collective speaks to fostering that growth by supporting businesses that are ready to scale so they can increase their success and, ultimately, become the valuable asset their owners desire.”
The new logo with sleek, thin type reflects the agile nature of the company, according to the news release. And the warm color palette of white, fig, blush gray and charcoal accented by rose gold evokes an inviting, calm and steady feeling, the company said. A new website — ThePearlCollective.com — guides designers through an understanding of where they are in business and reveals what actions and programs lead to higher levels of success and personal passion.The company’s social media platforms including Facebook, Instagram and LinkedIn have also transitioned to the new name.
As an interior design business consultancy who serves clients across the globe, Pearl Collective empowers interior designers and creative entrepreneurs to thrive, enabling them to earn more, worry less and enjoy better relationships with their clients and teams, according to the company. Pearl Collective offer hands-on training, individual coaching and the support of peers.
Its programs include Circle, for solo entrepreneurs and small businesses ready to build their revenue and their teams; and a rapid-growth program called Alliance, designed for rising firms that have experienced some initial growth and are seeking a collaborative community, as well as professional business help to reach higher levels of success. Boardroom, for established design firms, is a by-invitation mastermind group of successful entrepreneurs who want to build a lasting, sustainable business that supports both their company and their personal aspirations.
“Our mission is to help our clients meet their objectives in a way that aligns their individual goals with their business life no matter what obstacles they face,” Weir said. “We’ve transformed thousands of businesses, and we are deeply committed to providing the designers we work with every opportunity to achieve business clarity and confidence so they can succeed. This core value is our ‘pearl of wisdom’ and our brand’s foundation, which will transcend into the future.”