Kaleen debuts 7 collections in its Luxe brand

Rug producer Kaleen, with U.S. headquarters in Dalton, Georgia, is introducing seven collections of high-end area rugs and bespoke broadloom styles in its Luxe brand. These products are made of 100% pure wool and hand knotted by the company’s team of expert artisan weavers in India.

The Jara collection is new to Kaleen’s Luxe line of rugs.

The introductions can be seen at the Las Vegas Market at the World Market Center, which runs through Feb. 2, and The International Surfaces Event (TISE) at the Mandalay Bay Convention Center in Las Vegas, also through Feb. 2.

Luxe area rugs are stocked in three standard sizes. The collection is also available for broadloom applications, and is available in custom sizes and shapes. Orders are delivered in less than 150 days, the company says. To ensure the integrity of the brand, Kaleen is restricting the Luxe program to upscale brick-and-mortar retailers, as well as interior designers and decorators.

Luxe rugs are stocked in three sizes and also can be made to custom specifications.

A longtime producer of handcrafted area rugs — in particular, hand-tufted, handwoven and hand-loomed varieties — Kaleen has been broadening its expertise to include handcrafted broadloom carpeting. The company launched its broadloom business eight years ago in the United States and has enhanced its infrastructure to ramp up the offerings and related services, including custom-cut area rugs.

With the addition of a new indoor/outdoor line, Kaleen is expanding its broadloom line to four brands. The new Home & Porch includes 10 designs, all of them handwoven of UV-treated polyester for durability and stain resistance, making them good for high-traffic interiors and stylish living spaces outside, alike.

“We create any custom size a customer wants — from as wide as 16 feet and as long as 85 feet — and then we finish it with serging, either by hand or machine,” said Monty Rathi, Kaleen chief operating officer.

Kaleen’s three other broadloom brands are:

Hook & Beam: 13 collections made from a proprietary combination of hand-crafted and machine-made constructions, and all of 100% pure wool.
Kaleen Broadloom: Four collections, all handwoven of wool or a wool-viscose blend, and depicting one-of-a-kind patterns relayed by artisan weavers.
Pure Life: Two collections, both made of 100% wool and certified by the Global Organic Textile Standard to ensure these products are free of harmful chemicals and use only organic dyes.

The family-owned company is headquartered in Jaipur, India, and has three manufacturing units in Bikaner, Mirzapur and Panipat.