Luxury interior design brand, Vacation Rental Designers launches new membership and mentorship program for designers

Spring, Texas – Luxury interior design brand, Vacation Rental Designers is launched an exciting new membership program for designers during the inaugural VRD Summit.

Julia Harmon, co-founder of Vacation Rental Designers shared, “Our goal in launching the membership and mentorship program is to combine our trifecta of experience and knowledge in the vacation rental market and to provide industry perspectives for building a more successful vacation rental business.”

Vacation Rental Designers

Led by Vacation Rental Designers co-founders Jessica Duce, owner and principal of interior design firm JDuce Design and expert vacation rental designer, Julia Harmon, experienced REALTOR® with Compass RE Texas, LLC and seasoned property manager, and Cass Pietrok, owner and operator of multiple vacation rental properties. Their membership program is jam-packed with everything you need to know to get started in your own vacation rental design business.
Launching in sync with the VRD Summit, the Vacation Rental Designers Membership registration opened on Thursday, April 20th, and is available to interior, kitchen & bath, and vacation rental designers, who want to learn more about the business of vacation rental design.


This inclusive membership program also works to educate and inspire its designer members on how to work with owners/investors, property managers, and service providers, how to discover and talk the language of Vacation Rental Design, as well as to how to gain the best value for each property so that your investment delivers bigger profit margins and higher ROI’s.

“For a designer who sort of stumbled into vacation rental design nearly a decade ago, I have learned a lot, and have worked hard to educate myself, owners, and the brands I work with.” shared Jessica Duce, founder of JDuce Design and co-owner of Vacation Rental Designers,My love for vacation rental industry, also makes me want to share what I have learned along the way. There is a need for designers who are embarking into the STR industry and to come in with an understanding on how the owners can make a profitable business and what these properties need to be successful. As one of the fastest growing categories in design, I am excited to support and mentor others about this exciting niche and to help our design community grow this field even more.”Vacation Rental Designers Membership is a unique combination of courses, consulting, and community for designers who want to learn more about the booming vacation rental design industry. The membership program also helps to train new designers with education and courses on how to best access new investment properties and how to present the property’s value to their clients, how to deliver the best guest experience, with excellent reviews.

Cass Pietrok, a co-founder of Vacation Rental Designers, commented,  “As an owner of several successful STR properties, it is important to educate owners and investors on what design strategies yield the highest return on investment and I have first-hand experience and proven track record for what works best for achieving the best ROI. Having great design specifically for your rentals equates to an increase in my property’s profitability.  This strategy as well as knowing how to run the business side of the property are my secret sauce. I look forward to sharing these powerful insights with our membership.”

In addition to education and courses, each month, the Vacation Rental Designers Membership Program features live Q & A sessions with one of the founders to answer the most pressing questions and how to work through your biggest challenges. Signature courses, resources, collaboration, product and brand discoveries, coaching, and community are all in one place to support the vacation rental design industry. 

“Our goal is to train designers on how to transform a property into – that place. A hidden gem of a property, exactly as your guests have imagined it. A property that is booked without hesitation, and keeps guests coming back year after year. Also so that our designer members become that person that their design clients call again and again to refresh and manage all their future designs and investment properties.” shared Cass, Julia and Jessica co-founders of Vacation Rental Designers.
Vacation Rental Designers Membership also includes access to a tribe via a private online community of like-minded creatives who are also building their Vacation Rental Businesses. So that members can connect and share ideas and collaborate on all things VRD! 

About Vacation Rental DesignersVacation Rental Designers is your one-stop shop for everything you need and need to know about the vacation rental business.  Our team: a Designer, Property Manager, and Owner are dedicated to this exciting and profitable industry. We work with property management companies and individuals for design, refresh, consulting, and more. Our broad range of services allows for all budgets and all home types.

Our new membership and mentorship program is open to interior, kitchen & bath, and vacation rental designers and provides consulting, courses and a community of members, with a  jam-packed program with everything you need to know to get started in your own vacation rental design business as well as access to exclusive industry partners.

Led by co-founders Cassandra Pietrok, owner of multiple vacation rental properties, Julia Harmon, experienced realtor and property manager in the Vacation Rental industry, and Jessica Duce, expert Vacation rental interior designer with dozens of properties in her portfolio, whose trifecta of experience and knowledge in the vacation rental market provides industry perspectives for building a more successful vacation rental business, and how to maintain quality and integrity for your clients and property owners.  

“If you have a keen rental business sense, and are seeking ways to uplevel your design business and go beyond creating beautiful spaces, then look no further than Vacation Rental Designers.” – Cass, Julia, and Jessica co-founders of Vacation Rental Designers.
About The VRD SummitPreceding Spring High Point Market by two days, on April 20-21, 2023 the inaugural Vacation Rental Design (VRD) Summit is an exclusive B2B trade event that features education for both seasoned vacation rental designers looking to level up their services and designers new to the niche. Bringing in over 30 speakers and industry experts distributed between eight solo presentations and seven panels, this sold-out event is the first of its kind and is taking place at The Loft at Congdon Yards in High Point, NC.

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