GreenRow

Williams Sonoma announces launch of new brand, GreenRow

Led by Jaimee Seabury, Williams-Sonoma, Inc.’s Vice President of Strategy and Business Development, the GreenRow team worked in close collaboration with craftspeople in the U.S. and globally to design and develop products for the new brand. “GreenRow is focused on creating modern heirlooms by combining bright colors and thoughtful details into sustainable materials,” Seabury explained. “In addition to designing into a timeless aesthetic, we also committed to utilizing sustainable manufacturing practices and teaching our customers how to care for our products in order to ensure their longevity.”