MA Allen

Democratizing showhouses – design disruptor Embello harnesses 6M+ followers for fully virtual showhouse

Founded by Embello, the preeminent influencer marketing platform for the home and design community, the Living by Design Virtual Showhouse calls on a group of celebrated interior designers and influencers to imagine a completely virtual design showcase. The experience is brought to life as a virtual tour with an expert 3D visualization studio by way of amalgamating renderings, floor plan schematics, and products selected by each designer. This first-of-its-kind digital design event allows consumers and designers to engage with a wide variety of home brands with direct path-to-purchase callouts for potential consumers to buy pieces to incorporate into their own design projects.