San Francisco design

San Francisco Design Week (SFDW) returns for its 17th edition from June 6-11 with a series of in-person talks, gatherings, tours, and online programming, bringing people and ideas together across the region. Celebrating with the transformative theme “Plot Twist”, the design festival highlights the Bay Area’s global reputation of design leadership and its distinct culture of innovation, one which advances the lives of billions of people across the world. This year’s timely concept is an opportunity to gather and discuss inspiring stories through the lens of design – complete with unexpected turns, chance encounters, bold characters, and thrilling outcomes. Design visionaries from some of the region’s leading tech firms discussing current design debates include: Uber, IBM, Accenture Song, IDEO, and many others.

Led by Jaimee Seabury, Williams-Sonoma, Inc.’s Vice President of Strategy and Business Development, the GreenRow team worked in close collaboration with craftspeople in the U.S. and globally to design and develop products for the new brand. “GreenRow is focused on creating modern heirlooms by combining bright colors and thoughtful details into sustainable materials,” Seabury explained. “In addition to designing into a timeless aesthetic, we also committed to utilizing sustainable manufacturing practices and teaching our customers how to care for our products in order to ensure their longevity.”