Democratizing showhouses – design disruptor Embello harnesses 6M+ followers for fully virtual showhouse
Founded by Embello, the preeminent influencer marketing platform for the home and design community, the Living by Design Virtual Showhouse calls on a group of celebrated interior designers and influencers to imagine a completely virtual design showcase. The experience is brought to life as a virtual tour with an expert 3D visualization studio by way of amalgamating renderings, floor plan schematics, and products selected by each designer. This first-of-its-kind digital design event allows consumers and designers to engage with a wide variety of home brands with direct path-to-purchase callouts for potential consumers to buy pieces to incorporate into their own design projects.
Earlier this month, HNN’s Executive Editor Clint Engel warned us against getting sucked into the vortex…