Universal Furniture is partnering with Garden & Gun magazine and high-performance upholstery provider Crypton for a limited-edition capsule collection available exclusively through the GDC Home store based in Charleston, South Carolina.
The 10-piece collection of upholstery and case goods has been curated by Garden & Gun from Universal’s furniture line and is inspired by the pages of the magazine to reflect its elevated Southern lifestyle, according to a news release. Upholstery pieces in the capsule collection are offered in Crypton fabrics, providing a combination of durability, beauty and texture. Fabric and finish colors in the collection are natural and organic, suggesting the beauty of the Southern landscape.
“This is our first partnership with the venerable Garden & Gun brand, and one of many partnerships with Crypton. We couldn’t be more excited to collaborate with both of them to bring this collection to market,” said Neil MacKenzie, vice president of marketing for High Point-based Universal Furniture. “All of the pieces are beautiful and eclectic, reflecting the design aesthetic of the South.”
Garden & Gun Style Director Haskell Harris added: “Universal was an obvious partner for Garden & Gun in this capsule collection because they offer a diverse array of silhouettes that blend seamlessly with antiques and found objects and the layered look that the South is known for. Crypton fabrics fold in the obvious advantage of standing up to the wear and tear of a life lived well. … We look forward to seeing how designers and consumers incorporate this unique, curated collection into their homes.”
An assortment of items from the capsule collection premiered during a private event at the Garden & Gun offices in Charleston on Nov 17. Representatives from the magazine, Universal Furniture, Crypton and GDC Home attended, as did interior designers from the region.
